Samsung Frame TV — Production Case Study
Role: Creative Producer & Project Manager
Company: Samsung
Timeline: Multi‑phase development & global launch
Scope: Cross‑functional coordination for a hybrid hardware + software product blending TV tech and art display functionality
Teams: Design, Product Management, Engineering, Marketing, Localization
Overview
Samsung Frame TV transforms a television into an immersive art piece when idle, blending cutting‑edge display tech with contemporary design. I led production delivery coordination across disciplines to align ambitious creative and technical goals, mitigate risks, and support a seamless global launch. Samsung br
Production Responsibilities
Program Leadership: Coordinated timelines and dependencies across teams to maintain delivery momentum.
Cross‑Team Collaboration: Aligned design, engineering, marketing, and product teams on shared objectives and launch criteria.
Risk & Issue Management: Identified risks early and worked with stakeholders to resolve blockers before they impacted milestones.
User‑Centered Decision Making: Integrated user feedback and market context into production priorities.
Launch Coordination: Orchestrated final launch activities, including readiness with supply, marketing assets, and regional rollout plans.
Challenges
Managing simultaneous product enhancements across software, user experience, and hardware form factor.
Balancing innovative visual experiences (art mode, customizable frame look) within engineering constraints and strict production timelines. Samsung Global Newsroom
Outcomes & Impact
Delivered a flagship lifestyle TV product that combines entertainment and art display in one category‑defining experience. Samsung br
Supported a global launch with strong brand resonance and adoption among tech and design‑forward customers.
Reinforced Samsung’s positioning in premium home entertainment hardware with a unique hybrid product. Samsung br
Why This Matters
This case exemplifies my production approach: clarity of direction, cross‑functional alignment, risk management, and disciplined execution — delivering impactful, consumer‑facing technology at enterprise scale.
