Caffino Cup
I was responsible for the creation and launch of Caffino Cup in 2018 from its legacy franchise known as Caffino for 30 years in the bay area. My role as a co-founder, design director, designer, and project manager has been pivotal in shaping the trajectory of Caffino Cup’s business, from its inception to its ongoing success. With a 4.4 Yelp rating and over six years and counting, my multifaceted role has been instrumental in shaping the brand identity, driving innovation, and ensuring operational excellence.
Co-Founder: Leveraging my years of experience from the variety of roles I held in games, technology, eCommerce, A.I. and robotics I charted a course for our mission and market demands. My role as a co-founder involved strategic decision-making and resource allocation.
Design Director: As the design director, I built the brand with a distinctive aesthetic identity that resonated with our target audience. From crafting compelling visual narratives to refining user experiences, I designed across various mediums. Through a blend of creativity, strategy, and attention to detail, I ensured that our brand consistently delivered impactful and memorable experiences.
Designer: With my deep understanding of design principles and emerging trends, I designed all projects from the look of the shop to the menus and branding. I also used research methods to help the shop pop visually from various street views to foot traffic and usability for cars of different types from coupes to SUVs to guide customers to selecting items from the menu.
Project Manager: I coordinated all resources, contracts, timelines, budgets, and deliverables.
